Buyer behavior analysis of TSSC (The Social Selling Company)

Critically evaluate how the brand’s marketing activities can influence the buyer decision making process at each (and every) of the 5 stages. You will need to use theoretical concepts and models examined in this module to indicate how brand marketing could determine buyer decisions towards your case study brand. Additionally, you will need to reflect on how your understanding and interpretation of the buyer decision-making process might influence your thinking in the future and your recommendations towards the brand. The key to success in this assignment is the critical evaluation of psychological and socio cultural forces influencing every stage of the buyer decision making process; this can be achieved with the use of theoretical concepts along with plenty of examples related to your case study brand. All arguments made should be evidenced and well-justified.    

Sample Solution