Campaign planning process

Apply a campaign planning process and facilitate hands-on application of marketing strategy development. In business and life, you will at some point need to prepare a pitch style presentation, either to inform, sell, or seal a deal. With that in mind, you will develop your Personal Marketing Plan as a PowerPoint type presentation, as if you were going to present your plan to a potential decision-maker. What to Include in Your Personal Marketing Plan For this assignment you should include the following sections as a guide to articulate your strategies and resources in achieving your revenue objectives. This is not something that can be completed overnight - it takes some well thought-out analysis and reflection. Be visual, creative, and specific. Divide the plan into the following segments in a PowerPoint style presentation: Title and Table of Contents Executive Summary Research Strategy Calendar Analytics and Conclusion Title and Table of Contents A. Your name B. A title that describes you and your goals (get creative) C. Table of Contents (just section titles) Executive Summary A. Your introduction B. Your Focus for this plan, Industry you plan to pursue (or stay in) C. Your personal mission and professional Value Proposition (Elevator Pitch) D. Expected outcomes Research A. Buyer Persona: Audience you plan to focus on for your plan (content delivery, recruiter, etc) a. Psychographic details (individual culture) b. Potential Keywords - what keywords would they be using that you might include in your content/promotion c. Communication Channels - what channels would they be consuming that you could utilize? B. Brand: Your professional brand description (Personal/Professional Branding) C. Industry: Competitive Landscape a. Blue Ocean style analysis describing your career interests and how you might match up to fellow candidates B. SWOT Analysis a. Key strengths/skills per Branding Assessment Synthesis section b. Recognizing your weaknesses and potential skills per Branding Assessment Synthesis Strengths Weaknesses Opportunities Threats/Barriers Strategy A. Objectives of your career goals a. Skills needed b. Tactics needed B. To pursue employment there, what do you need to do? C. What are the minimum requirements to work there? Calendar This section highlights the details of your goals timeline. What tasks need to be completed and by when and how long they will each take. The idea is to pick your “launch/publish” date and then work backwards for when each task needs to be designed, formatted, tested, approved, etc. You may use the a GANTT style chart or design one of your own to capture your details: Analytics A. Metrics a. Based on your type of content and/or campaign, what metrics do you anticipate needing to monitor? (leads, likes/shares, Loyalty, etc) Conclusion A. What would a successful plan/campaign look like? B. Soft close (sales style)                                                                                                                                                                            

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