Campaign Strategy Briefing paper for a Defeated political party

Scenario : Rebuilding a Defeated Political Party It is January 15, 1993. You are the principal political strategist working within the offices of Rep. Newt Gingrich, who has just been returned to House of Representatives from Georgia’s 6th congressional district. Your client, Mr Gingrich, is also a leading figure of the Republican Party in the House, and currently serves as House Minority Whip. Mr Gingrich has asked you to prepare a memo, to account for why the Republican Party lost the presidential election in 1992 and what steps it should take to rebuild its standing in the country and, especially, in Washington. Thus, your memo should explain what went wrong for the party and how the problems that were exposed at the 1992 election might be remedied. take up the role of an expert strategist and you should aim to provide your client with the best political advice possible. You should assume that your client has a weak understanding of the circumstances in which s/he finds herself. Your aim is to enlighten your client by providing her with a thorough digest of the strategic situation that she confronts, by explaining to her the range of options, and by offering a clear recommendation about what would be the most practical course of action for her and her organization.      

Sample Solution