“Capital One Financial Corporation,"
“Capital One Financial Corporation,"
and answer the following
questions. You will be graded on the coherence, depth, and insightfulness of your
responses.
1. Is there anything unique about Capital One’s “information-based strategy"
(IBS)? What is distinctive about its strategy? Provide specifics about what IBS
entails at Capital One.
2. The case can be read as a case study in analytics or as a case study in “mass
custom ization." Do these two things go hand in hand?
3. What features of the credit card industry make IBS especially important and
attractive? What other industries share these features?
4. Consider the case of a fashion retailer like Zara or its close competitors (e.g.,
Tops hop, Forever 21, Mango). Do you think a strategy like that employed at Capital
One could work for such an organization? Provide a detailed discussion of why or
why not, and describe what such a firm would look like.