Leaf through a handful of magazines and identify five different car advertisements. After examining the
ads, identify the target market for each car, using as much detail as possible. What elements in each ad led to your
assumptions about the target market? Which segmentation variables (demographic, geographic, psychographic,
behavioral) do you think the marketers used to segment their target markets? Do you think any of the carmakers
would benefit from changing their target markets? Why or why not?
Sample Solution