It's unsurprising that college students do not get enough sleep. Lack of sleep not only hinders academic performance but can cause many mental, emotional, and physical impairments. The National Sleep Foundation has been trying to advocate a number sleep tips for students to follow but have been unsuccessful. A new communication campaign is needed to convey the tips through multiple platforms and channels.
How would you handle it?
What strategies and tactics would you recommend using Chapter 6 (Communication) as a guideline? Specifically, pick one sleep tactic and answer the following:
how you would tailor messages to "passive" audiences,
what strategy you would employ,
how you could reinforce the message through social media, videos, and/or events, and
how you could use WOM techniques.
Sample Solution