Case Study 9
Order Description
Read Case 9: Gril-Kleen Corporation and respond to the following questions:
• What alternative methods of distribution of the product should be considered? What would be the most effective means of distribution given the present company situation?
• Using the cost data in the case, develop a pricing strategy for the company with appropriate quantity discounts.
• What should the branding policy be for the company if they consider adding new products with different applications?
• What packaging size and labeling options should be considered?
• What promotion strategy, including a budget, would be most appropriate for Gril Kleen?
Your analysis of each case study should be a minimum of 4 pages and written in APA format. Your work should be submitted in a Word document, typed in double-space, in 10- or 12-point Arial or Times
New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. You should use the APA guidelines for writing and citations.