Case analysis should include: 1400 words with reference list - (Harvard Referencing )on topic: Porsche :
The Cayenne Launch (case study attached in materials)
Introduction – Short presentation of the case and problems and situations it’s dealing with?
Diagnosis – Analysis of the problem – and what are the main issues (one or more).What was
done wrong, and which actions were proper, may also be a part of the analysis. What are the known
facts? What can be deducted from the facts? Isolation of the problem/s?
Solution – Here the student is expected to provide a solution, or a direction for future steps. The
whole elaboration should be done in a manner to provide clear future path for the assigned situation. What
are the solutions? Are there different scenarios to solve the issue/s?
Conclusion – Executive conclusion should be not longer then 200 words – providing an outline of
what the situation and the problem were, to which SBM and marketing concepts can they be
accompanied, and what the proposed solution would bring.
NOTE: While analysing the case, it will be mostly appreciated if a student links situations with the theories
and models presented on this course.
- Article Critique topic: “ How Brands Win and Compete” by Niraj Dawar article 1000 words with
reference list (article attached in matérials section) harvard refencing style
Sample Solution