Case study johnny jets

Read Case 15.1 – Johnny Jet’s Drive-Ins in your course textbook and answer the four questions below:

1. Comment on the process that Johnny Jet’s used to select a research firm. What, if anything, would you do differently?
2. Was it appropriate for the one firm to decline to submit a proposal based on conflicts? Why do you say that? Discuss.
3. What do you think of the DSS response to the, “Why should Johnny Jet’s choose RESEARCH FIRM NAME?” question in the RFP?
4. Based on the information provided, would you choose DSS to do the research? Explain

Sample Solution