- Why is it called Moneyball? What is the reference to a sports book/movie and what is the application to Legendary?
- What was the amazing opportunity afforded to Legendary, a standalone, independent movie company? What were some of the amazing growth opportunities being considered on a global basis?
- What was the structure of Legendary as it grew into a full-size studio? Which movies created Legendary’s success?
- Describe the nature of the elements of conventional movie marketing.
- What are the four quadrants, plus one quadrant of successfully marketed films?
- How did the “measurement of effects” impact movie theater marketing?
- How did Tull and Morulda rethink the marketing of movies?
- How did Matt build his team in Boston?
- What was the Four-Step Method to creating the analytics-based marketing of movies?
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