organizational behavior in management Paper details: its like 2 part question ...and 2 paragraphs 1 paragraph for each question... Q1.Your Very Own Business Venture Challenges Mangement face in Organizations Challenges of Leadership in Organizations For WK1-DQ1, you are the proud owner of a new "Small Business Venture" of your choice - located somewhere in the New York / New Jersey Tri-State area, Online, or from a city of your choice (i.e. Clothing Store, Shoe store, Tayloring Shop, Purses & Handbags, Womens' wear, Mens' wear, computer shop. etc...etc...). Q2.For WK1-DQ1, you are the proud owner of a new "Small Business Venture" of your choice - located somewhere in the New York / New Jersey Tri-State area, Online, or from a city of your choice (i.e. Clothing Store, Shoe store, Tayloring Shop, Purses & Handbags, Womens' wear, Mens' wear, computer shop. etc...etc...). Based on your review of the resources provided for Chapter 1 thus far, please select at least Two terms / concepts from at least one of the Learning Objectives for this week (the Challenges above), and explain how each of the terms/concepts you selected can lead to either the success or failure of the business venture you chose for this discussion. below are course objective Chapter 1 What Is Organizational Behavior, and Why Is It Important? How Do We Learn about Organizational Behavior? What Is the Context of Organizational Behavior? What Are the Challenges of Management in Organizations? What Are the Challenges of Leadership in Organizations? For second question we have to pick one objective and in that we have to pick two terms so lets say if we pick the first objective what is organizational behavior and why it is important ?...then we have to chose two concepts like trends ,contigency thinking , cross cultural behavior .... i am attaching lecture slides these are some examples below State: State your opinion, assumption or fact. Cite: Cite your factual arguments / statements or opinions with supporting (Scholarly) evidence (meaning find alternative sources to support what you are implying) Relate: Relate how the cited author(s) or source(s) are relevant to supporting your opinions, assumptions or facts you are discussing. Please be sure to clearly distinguish what your personal perceptions (opinions) are, vs. what is or are actual facts that you have found / identified using other sources. (Please refrain from using Wikipedia, blogs, and posting “web links” as sources). An EXAMPLE - of how you should be writing using an APA formatted style: In my opinion, I believe that a leader-follower relationship stimulates inspiration within the followers ambition to become a successor of a leader in which the follower initially inspired by. In Chapter 1, Lussier & Achua (2012) describes the Leader–follower relationship as the actual leaders’ ability to influence the behavior of their followers, and vice versa, but the Influencing aspect eventually reflects on the relationship between leaders and followers, in which a role change is normal for successors. The authors believe that Organizational objectives are the overall outcomes that leaders and followers want to accomplish (Lussier & Achua, 2012). Good leadership qualities can lead to the overall success of an organization – which is one main reason why I believe that good leadership is important to companies. In support of this, the authors stated: “The success of individual careers and the fate of organizations are determined by the effectiveness of leaders’ behavior. Leadership is considered crucial for success, and some researchers have argued that it is the most critical ingredient.” (Lussier & Achua, 2012, p3 para 4). EXAMPLE II - of how you should be writing using an APA formatted style: In my opinion, I believe that Public Relations is an organizations approach towards maintaining and sustaining a positive image in the eyes of the public audiences and consumer. Seitel (2010), indicated that managing how information is conveyed between two parties (i.e. an organizations and the public). The aim of PR is to provide a company or business the types of exposures that would be of particular interest to a general or targeted audience, though means public interest and multimedia news channels that do not charge fees. The overall goal of PR in a company is most likely associated trying to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. According to the authors, common activities include speaking at conferences, winning industry awards, working with the press, and employee communication (Seitel, 2010). Reference: Lussier, R. N., & Achua, C. F. (2012). Leadership: Theory, application, and skill development. (5 ed.). Mason, OH: South-Western Pub. Seitel, F., (2010). The Practice of Public Relations. 11/e. Prent can use two sources one for each paragraph ...paragraph should be 6 to 7 sentences long..
14 September, 2015
Marketing 400 Test 1 - Fall of 2015 PLEASE READ CAREFULLY: Each answer should be about a paragraph long. Do not copy your answers from the web, the text book, etc. In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS. Any two papers submitted with word-for-word answers will both be scored as zero points. This test covers Chapters 1-4. Five essays at 14 possible points each (for a total of 70 points possible). 1.- 1.- Explain why it is important to have the statisticians and the marketing executives both in the room at the same time, when interpreting the results of marketing research. 2.- Within the framework of this continuum, explain the purpose of marketing: Monopoly Oligopoly Monopolistic Competition Pure Competition Tell what marketers do to move their firms along this scale, tell how they do it, and how and why it benefits them. 3.- Explain the differences among the terms wants, needs, and demands. 4.- Use the marketing terminology from the first three chapters to explain what we saw in the Patricia Kaas videos. 5.- Use the marketing terminology from the first three chapters to contrast what we saw in the Patricia Kaas videos with what we discussed while and after watching the Bad Livers videos. In other words, compare the two different marketing strategies.
14 September, 2015
Marketing principles/Pearson BTEC Higher Nationals Certificate in Business Learning Outcome Learning outcome Assessment Criteria In this assessment you will have the opportunity to present evidence that shows you are able to: Task no. Evidence (Page no) LO1 Understand the concept and process of marketing 1.1 Explain the various elements of the marketing process 1.2 Evaluate the benefits and costs of a marketing orientation for a selected organisation LO2 Be able to use the concepts of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service LO3 Understand the individual elements of the extended marketing mix 3.1 Explain how products are developed to sustain competitive advantage 3.2 Explain how distribution is arranged to provide customer convenience 3.3 Explain how prices are set to reflect an organisation’s objectives and market conditions 3.4 Illustrate how promotional activity is integrated to achieve marketing objectives 3.5 Analyse the additional elements of the extended marketing mix LO4 Be able to use the marketing mix in different contexts 4.1 Plan marketing mixes for two different segments in consumer markets 4.2 Illustrate differences in marketing products and services to businesses rather than consumers 4.3 Show how and why international marketing differs from domestic marketing Merit Grades Awarded inc. Page No. (Assessor) M1 M2 M3 Merit Grades Awarded (Internal Verifier) Distinction Grades Awarded inc. Page No. (Assessor) D1 D2 D3 Distinction Grades Awarded (Internal Verifier) NB: For detailed Feedback please refer to individual script annotation Internal Verification of Assignment Brief (Approved / Final Version) Scenario Here’s Talking To You (HTTY Associates), established in 2005 by two entrepreneurs, has grown steadily. Initially concentrating on providing advertising services, the business recognised an opportunity to develop its range of marketing services in response to requests from clients to cover more aspects of marketing communications, including brand management, public relations, sales promotion, exhibitions, merchandising, sponsorship and direct mail. The owners of the business have recruited you as the new assistant marketing manager to support the team in developing marketing plans for clients. They were impressed with you at the interview and were interested in what you had to say on the topic of marketing orientation. A new client, Leslie Zhang, has just started a fruit and preserve manufacturing business that buys surplus produce from traders at local market to avoid it having to be sent to landfill. She sells her products under the brand Planet Preserve at farmers’ markets. She has just won a contract to supply a major city department store. Currently she employs previously unemployed people who have just completed a government sponsored Work to Work programme. Leslie is keen to provide employment opportunities in the poor district where she operates. Her business is based in an industrial unit for new enterprises where she makes her preserves. Leslie is keen to expand her business but retain its ethical approach to its operations. Task 1 You have been given the job of client manager for Planet Preserve and are to meet Leslie to discuss some of the marketing issues about which she is interested. Prepare a briefing report to take to the meeting with Leslie in which you: (a) Evaluate the benefits and costs of a marketing orientation for Planet Preserve that will enable it to exploit its commitment to ethical and sustainable practices in marketing its products and to exploit retailer and consumer interest in and commitment to responsible business behaviour. (500 words) (1.2) (b) Explain the various elements of the marketing process required and proposed segmentation criteria to be used for the jams and preserves produced by Planet Preserve. Indicate how these might be different for the consumer markets and the caterer/hotelier market, indicting a targeting strategy that Planet Preserve can use in one of the markets. (500 words) (1.1, 2.2, 2.3) Explain how: (c.) Planet Preserve products can be developed to sustain the company’s competitive advantage (d) How distribution is arranged for food products to provide convenience for all types of customer (e) How prices can be set to reflect the objectives of Planet Preserve and the prevailing market conditions for conserved products such as jams, chutneys, pickles and relishes (f) Show macro and micro environmental factors which influence marketing decisions at Planet Preserve (2.1, 3.1, 3.2, 3.3) (g) Analyse the additional elements of an extended marketing mix for Planet Preserve and its products. (3.5) Total words for section c,d,e,f,g should be 1400 words Total words for task 1: 2,400 words +/- 10% The tasks will generate evidence for M1, M2, M3, D1, D2 and D3. Grading Pass Work has met the requirements of all the assessment criteria identified in the assignment. Merit An effective approach to studying is demonstrated by ensuring the deadline to submit the tasks has been met. (M1) The briefing report demonstrates the use and application of relevant marketing concepts and ideas to the issues faced by a business start up by using a range of information sources. (M2) All components of the briefing report are logically structured and the proposals are based on a clear analysis of the issues that face the company and that the company wishes to consider, resulting in a briefing report that is presented in an appropriate business format for the client. (M3) Distinction A critical view of the marketing problem being investigated has been carried out and justified conclusions have been drawn as a result of applying marketing principles, concepts and techniques to the analysis of the client’s problem. (D1) The work in producing the briefing report has been self managed and conducted autonomously in ways that ensure its completion within the agreed timeframe. (D2) The briefing report has involved considering a novel problem and thinking about how it can best be analysed through the application of innovative marketing ideas. (D3) Scenario You have been given the job of client manager for Planet Preserve and are to meet Leslie again to discuss some other marketing issues about which she is interested. Task 2 Prepare a brief presentation to take to the meeting with Leslie in which you: (a) Outline the type of marketing mix of strategies that Leslie’s business will need if it is to expand the business to break into the lucrative department store market, and explain how these strategies will differ from those used in attracting their normal customers, individual consumers and small retailers. (500 words) (4.1, 4.2) (b) Demonstrate how buyer behaviour differs in the consumer markets and the caterer/hotelier market and how it might affect Planet Preserve’s marketing activities, particularly the way it positions itself in the new corporate market. (500 words) (2.4, 2.5) ©Explain how to use new and existing promotional activity to achieve an integrated approach to these new and developing marketing objectives. (300 words) (3.4) (d) Explain why international marketing differs from Planet Preserve’s experience of domestic marketing. (300 words) (4.3) Total word count for task 2; (1600 words) +/- 10% The tasks will generate evidence for M1, M2, M3, D1, D2 and D3. Grading Pass Work has met the requirements of all the assessment criteria identified in the assignment. Merit The interlocking marketing issues are applied to a business operating in a competitive environment and the report concludes by making effective judgements about how the client can develop her business through marketing activities. (M1) The presentation demonstrates the use and application of relevant marketing concepts and ideas to the issues faced by a business when considering international marketing. (M2) All components of the presentation are logically structured and the proposals are based on a clear analysis of the issues involved. (M3) Distinction A critical review of the marketing mix strategies involved has been presented and justified conclusions have been drawn as a result of applying marketing principles, concepts and techniques to the analysis of the optimum solution to the client’s problem. (D1) The work in producing the presentation has been self managed and conducted autonomously in ways that ensure its completion within the agreed timeframe. (D2) The presentation has involved considering a novel situation and thinking about how it can best be resolved through the application of innovative marketing ideas. (D3) Centre guidance notes for this assignment (g) Use recognised business formats for presenting the work. (h) Use appropriate software in producing the work. (i) Use 12 point Arial or Times New Roman. (j) Complete the title page and sign the statement of authenticity. (k) Detach the title page and fix it to the front of your assignment before submitting your work. (l) Use a butterfly or treasury tag to keep the pages of your work together. (m) Work must be checked by a plagiarism checker and the institution’s plagiarism policy will apply to all student assignment work. A copy of the plagiarism checker report must be attached to the assignment that is handed in, otherwise it will be rejected for marking. (n) Submit the work to {insert name} in the faculty office by {insert date and time}. Late work and non-submission of work will be dealt with in line with the institution’s assessment policy.
12 September, 2015
