Change Model Assignment

Change Model Assignment Order Description Change Model Assignment Assume you are the Sales and Marketin" rel="nofollow">ing Director for Sea Treasures, a small group of well-known retail stores specializin" rel="nofollow">ing in" rel="nofollow">in exotic sea life and high-end accessories for aquariums. The company has been in" rel="nofollow">in busin" rel="nofollow">iness for over 50 years, but the customer base is shrin" rel="nofollow">inkin" rel="nofollow">ing, sales are slow, and you are faced with reducin" rel="nofollow">ing staff and closin" rel="nofollow">ing stores. Sea Treasures will be out of busin" rel="nofollow">iness within" rel="nofollow">in a year if in" rel="nofollow">innovative and creative changes are not made quickly. After many months, you have fin" rel="nofollow">inally been able to convin" rel="nofollow">ince the owner that the only way to sustain" rel="nofollow">in the busin" rel="nofollow">iness and in" rel="nofollow">increase revenue is to create an Internet Website to sell the large in" rel="nofollow">inventory of aquarium decorator items (currently gatherin" rel="nofollow">ing dust in" rel="nofollow">in a costly warehouse) . This will be a short-term, small scale change. Six months later, you will expand the Website to sell live sea creatures such as tropical fish and small sea turtles onlin" rel="nofollow">ine, which is a long-term, large-scale change. You face many challenges in" rel="nofollow">in this transformational change in" rel="nofollow">initiative, begin" rel="nofollow">innin" rel="nofollow">ing with strong employee resistance, new technology, and shippin" rel="nofollow">ing methods. Many small busin" rel="nofollow">inesses have been faced with these same issues, and have made the transition successfully. Consider the humble begin" rel="nofollow">innin" rel="nofollow">ings of Amazon, and look where they are today. Selectin" rel="nofollow">ing the best change model for this busin" rel="nofollow">iness, and implementin" rel="nofollow">ing it step by step provides the foundation for creatin" rel="nofollow">ing an excitin" rel="nofollow">ing new company. In 3 - 5 pages, explain" rel="nofollow">in which change model you would follow for the short-term change and which you would follow for the long-term change. Provide rationale for your decision and discuss the effects that these changes would have on the employees, managers, and executives within" rel="nofollow">in the organization. Include at least three references and follow standard APA formattin" rel="nofollow">ing for your paper.