Select a major daily newspaper in a nearby major metropolitan area. Pretend it is the Irving Independent in the case you just read. Conduct a market analysis and consider what new media offerings are needed, whether and how to change the organization’s structure, culture, communication, as well as its legal and personal documents. Start by reading the most recent profile of your selected market.
Use the sources and suggestions provided in the section entitled "Backgrounder 5: Finding Information for Problem Solving and Decision Making” in the Extended Case 1: Changing Leaders and Direction in Dallas/Fort Worth to conduct your analysis and research of the market. Obtain as much information as you can about the demographics, psychographics, and other characteristics of the city’s residents. Analyze the major demographic and lifestyle characteristics of residents.
Use the information and data obtained from your sources and the course text to address the following:
Compare the leadership styles of Maria Rincon and Dean Bledsoe.
Describe what is positive about the way each leads, what is negative about the way each leads, and what each manager did that led to the problems the Irving Independent is facing currently.
Explain how each manager can improve his or her own leadership and communication.
Conduct a market analysis of the major city you have selected
Sample Solution