Complete a case study of Chipotle Mexican Grill in the case section of the text (please copy link for the case
study).
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume
your group is a consulting team asked by the Chipotle Mexican Grill to analyze its external/internal environment
and make strategic recommendations. You must include exhibits to support your analysis and
recommendations.
Minimum 4 pages excluding exhibits.
This is a group work so strictly adhere to analyzing the following sections only in APA format:
- A new mission statement (include the number of the component in parenthesis before addressing that
component)
Great mission statements address these 9 components:
• Customers: Who are the firm’s customers?
• Products or services: What are the firm’s major products or services?
• Markets: Geographically, where does the firm compete?
• Technology: Is the firm technologically current?
• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
• Self-concept: What is the firm’s distinctive competence or major competitive advantage?
• Concern for public image: Is the firm responsive to social, community, and environmental concerns?
• Concern for employees: Are employees a valuable asset of the firm? - Current and historical Financial Statements (Income Statement (I/S), Balance Sheet (B/S) and Statement of
Cash Flows) from the 3 most current years for the firm
The financial statements must include changes (deltas) between years. Vertical and horizontal analysis
between years shown in exhibits. - Ratios from the most current and available 3 years with deltas and analysis.
Sample Solution