Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following. - Frame your topic as a business problem/challenge - Discuss how marketing research is used to identify and exploit business opportunities - Examine the role of ethics incorporating concepts from the field of marketing and psychology - Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge - Justify the importance of the problem/challenge in a social or global context - Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge) - Appraise the sources of information utilized in the assignment. Listed below are some topics that were covered in the course of which the writer can choose from: - The role of marketing research in management decision making -The Marketing research industry and research ethics - Problem definition , exploratory research, and the research process - Secondary data and databases - Qualitative research - Primary data collection (observation & experimentation) - The concept of measurement - Using measurement scales to build marketing effectiveness - Questionnaire design - Basic sampling Issues.
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