Read the attached case carefully and prepare a short case write-up answering the questions provided below without any introduction that take space in the paper and doesn't help with the answer Each question should be labeled and answered individually
What changes are occurring in the nondisposable razor category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge?
- How is the nondisposable razor market segmented? Examine consumer behavior for nondisposable razors. 3. What are the arguments for launching Clean Edge as (a) a niche product and (b) a mainstream brand? Which would you recommend? What are the strategic implications of your recommendation? (Hint: It may be useful to estimate the year 1 and 2 revenue, profit, etc. for each positioning option.)
Sample Solution