Coca Cola Co SWOT Analysis

    Description       1 Perform an assessment of Coca-Cola's external environment, identifying key opportunities and threats, by doing the following: a. Complete an analysis of Coca-Cola's external environment using Porter's Five Forces. 2. Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company. Use what you have learned in previous courses to perform your analysis. At a minimum, evaluate the following functional areas: a. Accounting/Finance: Include your analysis of at least three (3) key financial ratios (if you need a resource, see: Drake, P. (n.d.). Financial Ratio Analysis. Retrieved from http://educ.jmu.edu/-drakepp/principles/module2/fin_rat.pdf). b. Marketing c. Human Resources d. Operations Management e. Technology f. Logistics 3. After you have completed your Internal and External analyses, prepare a table in which you clearly show the most important strengths and weaknesses of the company, and the most salient opportunities and threats currently facing the Coca-Cola Company. 4. Conclude your analysis by answering the following: a. Does Coca-Cola have more strengths or weaknesses? Explain. b. Does Coca-Cola have more opportunities or threats? Explain. c. Does Coca-Cola have any sustainable competitive advantages? If so, what are they?