Read the Walker Smith article and watch the two videos in this week’s material about Coco-Cola’ marketing strategies. Then respond prompt below:
• In what way does Coca-Cola use storytelling in its branding and marketing?
• The video narrator says Coca-Cola strives "to associate the brand with a good feeling." How do they achieve this?
• Pick two of Kotler's "human qualities or attributes" listed in this week's introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
Sample Solution