commercial analyse

commercial analyse Order Description For this essay assignment please choose a television commercial or a music video to analyze through a semiotic lens. The audiovisual text that you choose should be somethin" rel="nofollow">ing that sparks a lin" rel="nofollow">ine of argument or reasonin" rel="nofollow">ing about class, gender, or sexuality; in" rel="nofollow">in addition, your thesis should have a clear argument that is supported in" rel="nofollow">in the body paragraphs with textual examples, followed by an analysis that ties in" rel="nofollow">in to your thesis. Tepid and obvious thesis statements will have a harder time developin" rel="nofollow">ing a complex and thoughtful argument, so please be sure to spend the necessary amount of time developin" rel="nofollow">ing one. Your paper should discuss commonly held beliefs (semiotic mythologies) in" rel="nofollow">in relation to the text; what kin" rel="nofollow">inds of ideologies and beliefs are bein" rel="nofollow">ing venerated, and which are not? Furthermore, if in" rel="nofollow">intertextual signs have a connection with traditional mythologies, feel free to make analyses and associations with those ideas and concepts. Your paper may also discuss how social and cultural constructions of masculin" rel="nofollow">inity, femin" rel="nofollow">inin" rel="nofollow">inity, or sexuality are bein" rel="nofollow">ing deployed in" rel="nofollow">in your text. In addition, be sure to discuss how your text (and the ideologies in" rel="nofollow">in your text) are bein" rel="nofollow">ing used within" rel="nofollow">in a larger framework; does it uphold traditional values, or progressive, and what kin" rel="nofollow">inds of systems (legal, fin" rel="nofollow">inancial, educational, etc.) does it seek to either buttress or resist? Thin" rel="nofollow">ings your paper must in" rel="nofollow">include: • Denotation - What are the images and sounds that the text uses? Be specific and descriptive. Break down the in" rel="nofollow">individual signs and analyze them in" rel="nofollow">independently and in" rel="nofollow">in relation to the other signs. • Connotation – How are those images and sounds used, and how do they associate the product/artist with other desires? Remember to look at the way the text ‘commodifies’ desires and associates the product/artist with wants and needs that are not necessarily logically related to it. • Ideology – Why do these associations work? Consider what cultural values, myths and beliefs the ad in" rel="nofollow">invokes in" rel="nofollow">in order to make its poin" rel="nofollow">int. Also thin" rel="nofollow">ink about what this says about our culture and what possible trends it poin" rel="nofollow">ints to. • Demographics – Who is the in" rel="nofollow">intended audience, and why were they targeted? What does it tell us about race, gender, sexuality, class, region, nation, ethnicity or any other socio-political concerns? You are responsible for grammar, spellin" rel="nofollow">ing and composition as well as content. Make sure your paper in" rel="nofollow">includes an in" rel="nofollow">introduction and a conclusion, draws clear support for your assertions from specific elements found in" rel="nofollow">in the ad, and sufficiently defends your analysis. You can fin" rel="nofollow">ind some useful notes on the process of writin" rel="nofollow">ing a semiotic analysis of an advertisement in" rel="nofollow">in the Zin" rel="nofollow">insser “Writin" rel="nofollow">ing Well” excerpt and the Analyzin" rel="nofollow">ing Stories excerpt posted on iLearn. More resources can be fin" rel="nofollow">ind in" rel="nofollow">in Signs of Life on pages 24-69 and in" rel="nofollow">in The St. Martin" rel="nofollow">in’s Guide to Writin" rel="nofollow">ing in" rel="nofollow">in chapters 24-29. This assignment will also require three quoted sources, two of which can come from the Signs of Life textbook, but your paper must use at least one credible outside source: book, scholarly journal, or newspaper article. Citation Requirement: At least 3 quotes with parenthetical citation & Works Cited Required Length: 1200 words (about 4-5 pages). Formattin" rel="nofollow">ing should be the standard Times New Roman size 12 font, double-spaced, 1 in" rel="nofollow">inch margin" rel="nofollow">ins all around.