It’s a group report, So my part section 4 which is Evaluating The Brand Narrative.
You need to evaluate the brand narrative.
The place that we choose is Greenstone Vineyards which is in Australia in Yarra Glen franchise.
You are require to do :
• How will you measure the effectiveness of this brand communication strategy?
• The measurement methods should include two/three research method(s);
• and should align with the objective(s) that you have developed.
Marking Criteria
- Ability to measure and evaluate the effectiveness.
After writing could you highlight the measure the effectiveness and measurement methods.
The reference should be academic, Read the document and report carefully .
If there is any extra information I will add it later.
Sample Solution