Hart, Vroman, and Stulz (2015) created a communication audit project designed with both team and individual components to provide you with real-world
experiences in business communication.
Within this project, you will work with your team to develop the components of an audit; however, you will conduct the audit individually. Additionally, you
are to create an oral report individually, but your team will help you by providing ideas and feedback. A team evaluation will also be completed by each team
member.
Task 1: Develop a basic understanding of a communication audit. (Team)
A communication audit is a strategic evaluation of an organization's ability to communicate. Both internal and external communication may be examined.
Task 2:Identify potential real-world partners.What are at least three small businesses or small non-profit organizations with which you could partner for your
project? (small = 5 to 15 employees)
Task 3: Develop an invitation to send to potential partners. The invitation will describe the project and potential benefits.
Task 4: Search about the real-world partner you selected and describe the business/organization.
Task 5:Develop research tools (survey, interview questions, focus group questions) for the audit.
Task 6:Conduct research using team tools (survey, interview questions, focus group questions) for the audit.
Task 7: Appraise researched data for emerging communication opportunities/strategies for the audit.
Sample Solution