Communication strategy

    1. Read the NY Times article entitled, “How companies learn your secrets” in the link below and then address the following questions with these theoretical lenses in mind - cultivation theory, agenda setting, media effects and/or uses and gratifications:  • How have cultivation and agenda setting changed now that digital users make their interests available to media producers? • How has big data changed our assumptions about agenda?  • What might it mean that users cultivate their own messages?   2. View/browse the following links exploring the fan community of Bronies, review the section on pages 167-178, using the theoretical lenses of social action media studies and uses and gratifications, then address the following questions:  • How are Bronies active participants in their media use as well as how media affects them? • What are the socio-cultural implications of fandom (using Bronies as an example)?https://www.wired.com/2011/06/bronies-my-little-ponys/http://www.thedailybeast.com/inside-the-bizarre-world-of-bronies-adult-male-fans-of-my-little-ponyhttp://www.bronystudy.com/ 3. Consider the ways cultures are transformed through digital media (see the section about new medium theory on pages 148-151).  View the following TED Talk and then address the following two questions:  https://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world• How can games become a resource for positive change?  • In what way do games transform players and the cultures that play them?