Your new client Marmite® wants to market their product in the U.S. in a big way. They are working with a myriad of
consultants to see if they can get Americans to like the concentrated yeast extract paste enjoyed by many English
and Australian consumers. Marmite’s parent company, Unilever, forwarded your name and stellar credentials to
the company and wants you to provide information on what kind of media could help their yeast extract product
stand out. They don’t want the usual television spot. They want creative and possibly humorous ideas like
the YouTube ads for Addison, Texas based Poo-Pourri Company (look them up on YouTube).
• The first thing you need to do is research the product; what is Marmite? You might want to start with the
company website.
• Once you find out, who in the U.S. is likely to eat this product?
• Now create a 30 second spot for Marmite.
This assignment has two parts:
Part I
Directions: Using the assigned readings for this week AND YOUR OWN RESEARCH (must come from a library
- online or otherwise), you may submit this assignment as a minimum two-page report in (APA or MLA) college
format. Marmite® wants you to provide information on what kind of media could help their product stand out (see
page 284, Media Planning in your textbook).
Please note that none of your references may come from Internet websites, Wikipedia, SparkNotes, or any other
source that is not a peer-reviewed academic source. You may use your textbook as a source, but it will be one of
several for each assignment in this course.
Part II
Create a 30 second spot for your client to show them what kind of ad might work best given the research you have
done.
Sample Solution