Technology is ubiquitous; it is everywhere. Since humans are social creatures that need to interact, cell phones and social media have become those anchors in our world and our relationships. Cell phones have exceeded being a tool of communication and have become our companion, and in some cases, an addiction. Organizations understand that in order to succeed, they need to evolve to include technology and social media.
Imagine you are a marketing specialist at a consulting firm and have been asked to present to a nonprofit organization to assist them in achieving their mission. Your assignment is to provide insights into how technology has changed the way people interact and how the organization can use these insights to further its mission.
Create a 10- to –12-slide Microsoft® PowerPoint® presentation with narration/comprehensive corresponding speaker notes for each slide that addresses all of the following key elements:
Present the selected nonprofit organization. What's its name? Where is it located? Describe the selected nonprofit organization and its mission.
Describe how technology has changed how humans interact with each other and businesses.
Explain the attention economy and how the nonprofit organization can utilize this concept to further its mission. What specific strategies (at least 2 strategies) can it employ to use the attention economy to its advantage?
Explain micro-coordination and how the nonprofit organization can utilize this concept to further its mission. What specific strategies (at least 2 strategies) can it employ to use micro-coordination to its advantage?
Explain FOMO and how the nonprofit organization can utilize this concept to further its mission. What specific strategies (at least 2 strategies) can it employ to use FOMO to its advantage?
*With the week 4 summative assessment Powerpoint, it notes 10-12 slides with comprehensive, corresponding speaker notes. This means 10-12 topic slides. The title and reference slides are not included within the slide count. Wanted to clarify so that you can plan accordingly!*
Incorporate information from and cite at least 2 credible sources to support your assignment. (no Wikipedia, no social media posts, etc.)