Company Analysis and SWOT Analysis
The post conta
ins two asighnments
1: Company Analysis and SWOT Analysis
Order Description
Assignment 1: Company Description and SWOT Analysis
Conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage selected and the company . consider why you have chosen one type of
non-alcoholic beverage over another and the reasons for that choice.
include external factors such as
industry / market trends and competition, and
internal factors
such as your capabilities or abilities to reach certa
in market segments.
Write a three to five (3-5) page paper,
in which you:
Create your revised Non Alcholic Beverage company name and expla
in its significance.
??Develop your Mission Statement and provide a rationale for its components.
H
ints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Bus
iness Plan to aid your development. Click here for help access
ing a
specific page number
in your eBook.
Extract
ing appropriate
information from the NAB company portfolio, where applicable. You should fill
in other required items
in the template us
ing your personal
preferences.
??Describe the trends
in the non-alcoholic beverage
industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why
you have chosen this type of non-alcoholic beverage.
H
ints: Research and outl
ine beverage
industry trends. Consider the size and growth rate of the
industry overall and the specific beverage type you have chosen. Use the
worksheet
in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of
industry associations
and search eng
ines to f
ind reliable, recent data.
??Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Expla
in the approach you will
use to implement this strategic position
in order to dist
inguish your beverage from other non-alcoholic beverages.
??Provide an overview of your company’s distribution channels. Expla
in the manner
in which your product will reach end users. ??Provide a rationale for your chosen
method.
H
ints: For example, will you sell your beverage
in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell
to resellers and fulfill their orders. If you are attempt
ing to sell direct-to-consumers, such as onl
ine via a monthly subscription, how will you manage warehous
ing /
fulfillment / shipp
ing?
??Outl
ine at least three (3) types of risks (
includ
ing any regulatory risks) that your bus
iness faces. Describe your company’s plan to mitigate such risk.
H
ints: You may refer to the types of risk listed
in the course text (pp. 148–149) as well as any risks not listed
in the text. Regulation weighs more heavily on
beverage and food bus
inesses than many other types of companies, so be certa
in to consider any regulatory risks your type of beverage faces. For example, what k
ind of
regulation and / or risks are you likely to face if you make health claims about your beverage?
??Develop a SWOT analysis for your NAB company us
ing the SWOT matrix worksheet
in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
H
ints: What are your company’s likely strengths? Have you chosen a beverage segment that is grow
ing and lacks an entrenched competitor? Are you
in a niche market that
has great potential? What are the strengths that you and other team members br
ing to your company? Do you or other team members have previous experience
in the food
and beverage
industry?
H
ints: What are your company’s likely weaknesses? Is the competition
in your
industry segment entrenched? Is your own management team
inexperienced? Will it be
challeng
ing to actually produce your product and ma
inta
in quality?
H
ints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serv
ing smaller or niche markets that
you could enter? Is a new market emerg
ing because of demographics, immigration, chang
ing tastes?
H
ints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pric
ing pressures
in the segment
mak
ing profit marg
ins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your
market? If you have a global aspect to your company, do factors such as currency fluctuations, political
instability, offshor
ing or outsourc
ing pose threats?
??Format your assignment accord
ing to these formatt
ing requirements:
Be typed, double spaced, us
ing Times New Roman font (size 12), with one-
inch marg
ins on all sides; references must follow APA or school-specific format.
2: Reflective Exercise_8
Build
ing Community Exercises"
in the Burghardt & Tolliver text on pp. 260-264
in Chapter 30. Answer the follow
ing questions. E 250 words.
1. Are the spaces of your agency or program
invit
ing enough for a "common connection" to occur? If yes,
in what way? If no, how could this be improved. Be specific.
2. Where do those moments of connection occur? How are they created? How can they be susta
ined?
3. When is the last time you shared power? When did you last let others share the limelight? When did you last let others correct you on a po
int of fact or an approach
to work? Be specific and give details of these examples.
understand
ing and assessment of the environment , what is your estimate of the emotional climate
in your agency? What are some of the positive attributes you observe
or experience? Are there tensions and conflicts among different groups such as between professional discipl
ines, professionals and volunteers, ethnic groups, staff and
clients or patients, between
individuals who clash on pr
inciple or because of personality conflicts? Describe these
in 250 words.