Company and product performance

This assignment requires that you prepare a 1750-word report answering all parts of the following task: You are the Marketing Manager of a company of your choice based in one of the following countries: China, Japan, South Korea. The company is currently evaluating the opportunity of their expansion into one of the following countries: United Kingdom or Canada. This must be a real company that is not yet present in United Kingdom or Canada. You have been tasked to evaluate the situation and decide which the suitable market for the company’s expansion is. In order to support your decision, you are asked to prepare a business report to include the following: 1. A brief summary of the company and product performance and a summary of the company’s products/services and brands. You should choose one product/service and provide a detailed analysis of their marketing mix; 2. An analysis of the macro and micro environment in the market where you decided that the company should expand its operations (you are free to choose between United Kingdom or Canada). This section should also justify why you chose one of the two countries listed above; 3. A discussion about the market entry strategy that you recommend for the company to adopt; 4. A discussion justifying which elements of the marketing mix should be adapted or standardised for the new market. This section should detail and justify how the service/product should be promoted in the new market. You must include a range of research in all answers; this may include relevant concepts and theories from text books, journal articles, and market research databases such as Mintel, company or industry sources. The report should be referenced using CU Harvard Referencing style. Criteria for Assessment There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations, but excludes the bibliography.                                                              

Sample Solution