Company Description and SWOT Analysis

This class required me to create a beverage company. I created a company called Fire Diet and we are launchin" rel="nofollow">ing a Powerful Weight Loss Fruit drin" rel="nofollow">ink called Skin" rel="nofollow">innyPop. Please see the attached document outlin" rel="nofollow">inin" rel="nofollow">ing the company. You can use this in" rel="nofollow">information to contin" rel="nofollow">inue buildin" rel="nofollow">ing on the companies mission, vision, and details. ***Please note that NAB means non-alcoholic beverage. This assignment requires you to use your imagin" rel="nofollow">ination and also research similar companies. In this assignment you must conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to in" rel="nofollow">include external factors such as in" rel="nofollow">industry / market trends and competition, and in" rel="nofollow">internal factors such as your capabilities or abilities to reach certain" rel="nofollow">in market segments. Write a three page paper, in" rel="nofollow">in which you: 1. Explain" rel="nofollow">in the significance on Fire Diet. 2. Develop your revised company’s Mission Statement and provide a rationale for its components. - Hin" rel="nofollow">ints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Busin" rel="nofollow">iness Plan to aid your development. Click here for help accessin" rel="nofollow">ing a specific page number in" rel="nofollow">in your eBook. - Extractin" rel="nofollow">ing appropriate in" rel="nofollow">information from the NAB company portfolio, where applicable. You should fill in" rel="nofollow">in other required items in" rel="nofollow">in the template usin" rel="nofollow">ing your personal preferences. 3. Describe the trends in" rel="nofollow">in the non-alcoholic beverage in" rel="nofollow">industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. - Hin" rel="nofollow">ints: Research and outlin" rel="nofollow">ine beverage in" rel="nofollow">industry trends. Consider the size and growth rate of the in" rel="nofollow">industry overall and the specific beverage type you have chosen. Use the worksheet in" rel="nofollow">in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of in" rel="nofollow">industry associations and search engin" rel="nofollow">ines to fin" rel="nofollow">ind reliable, recent data. 4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain" rel="nofollow">in the approach you will use to implement this strategic position in" rel="nofollow">in order to distin" rel="nofollow">inguish your beverage from other non-alcoholic beverages. 5. Provide an overview of your company’s distribution channels. Explain" rel="nofollow">in the manner in" rel="nofollow">in which your product will reach end users. Provide a rationale for your chosen method. - Hin" rel="nofollow">ints: For example, will you sell your beverage in" rel="nofollow">in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attemptin" rel="nofollow">ing to sell direct-to-consumers, such as onlin" rel="nofollow">ine via a monthly subscription, how will you manage warehousin" rel="nofollow">ing / fulfillment / shippin" rel="nofollow">ing? 6. Outlin" rel="nofollow">ine at least three (3) types of risks (in" rel="nofollow">includin" rel="nofollow">ing any regulatory risks) that your busin" rel="nofollow">iness faces. Describe your company’s plan to mitigate such risk. - Hin" rel="nofollow">ints: You may refer to the types of risk listed in" rel="nofollow">in the course text (pp. 148–149) as well as any risks not listed in" rel="nofollow">in the text. Regulation weighs more heavily on beverage and food busin" rel="nofollow">inesses than many other types of companies, so be certain" rel="nofollow">in to consider any regulatory risks your type of beverage faces. For example, what kin" rel="nofollow">ind of regulation and / or risks are you likely to face if you make health claims about your beverage? 7. Develop a SWOT analysis for your NAB company usin" rel="nofollow">ing the SWOT matrix worksheet in" rel="nofollow">in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) - Hin" rel="nofollow">ints: What are your company’s likely strengths? Have you chosen a beverage segment that is growin" rel="nofollow">ing and lacks an entrenched competitor? Are you in" rel="nofollow">in a niche market that has great potential? What are the strengths that you and other team members brin" rel="nofollow">ing to your company? Do you or other team members have previous experience in" rel="nofollow">in the food and beverage in" rel="nofollow">industry? - Hin" rel="nofollow">ints: What are your company’s likely weaknesses? Is the competition in" rel="nofollow">in your in" rel="nofollow">industry segment entrenched? Is your own management team in" rel="nofollow">inexperienced? Will it be challengin" rel="nofollow">ing to actually produce your product and main" rel="nofollow">intain" rel="nofollow">in quality? - Hin" rel="nofollow">ints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped servin" rel="nofollow">ing smaller or niche markets that you could enter? Is a new market emergin" rel="nofollow">ing because of demographics, immigration, changin" rel="nofollow">ing tastes? - Hin" rel="nofollow">ints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricin" rel="nofollow">ing pressures in" rel="nofollow">in the segment makin" rel="nofollow">ing profit margin" rel="nofollow">ins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political in" rel="nofollow">instability, offshorin" rel="nofollow">ing or outsourcin" rel="nofollow">ing pose threats? The company name is Fire Diet and we are launchin" rel="nofollow">ing a Powerful Weight Loss Fruit drin" rel="nofollow">ink called Skin" rel="nofollow">innyPop. The drin" rel="nofollow">ink is available is Strawberry, Cherry, and Tropical Fruit in" rel="nofollow">in cases of 30. The drin" rel="nofollow">ink features C. canephora robusta which helps to promote maximum weight lost and helps to in" rel="nofollow">increase metabolism, while givin" rel="nofollow">ing you energy throughout the day. The mission of Fire Diet is to promote a healthy way of livin" rel="nofollow">ing through weight lost and buildin" rel="nofollow">ing stamin" rel="nofollow">ina. Skin" rel="nofollow">innyPop was created for busy in" rel="nofollow">individuals who may not have a lot of time throughout the week to exercise, and need an extra boost for their weight-lost. We want to ensure you get through your busy day and still meet your weight lost goals. Skin" rel="nofollow">innyPop give amplified energy, in" rel="nofollow">increased stamin" rel="nofollow">ina and enhanced focus. For weight loss and/or a controlled appetite, drin" rel="nofollow">ink a full servin" rel="nofollow">ing 15 min" rel="nofollow">inutes prior to your main" rel="nofollow">in meals, never exceedin" rel="nofollow">ing three servin" rel="nofollow">ing per day. If this program is used in" rel="nofollow">in conjunction with drin" rel="nofollow">inkin" rel="nofollow">ing at least 8 glasses of water, a sensible diet and exercise program, you will see results within" rel="nofollow">in the first 30 days. Skin" rel="nofollow">innyPop is the best tastin" rel="nofollow">ing, easiest, and most in" rel="nofollow">incredible weight lost drin" rel="nofollow">ink in" rel="nofollow">in the market! A mission statement explain" rel="nofollow">ins the company’s reason for existence. It describes the company, what it does and its overall in" rel="nofollow">intention. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, and vendors. A vision statement describes the organization as it would appear in" rel="nofollow">in a future successful state. A vision statement should challenge and in" rel="nofollow">inspire employees to meet the goal and mission of the organization.