Refer to the brand “Dion Lee” design as an example for my company (https://global.dionlee.com/)
Company (15 points)
Company and Industry
Legal Entity and Ownership
Company History to Date
Facilities
Key Assets
Products and Services (20 points)
Description
Features and Benefits
Competition
Competitive Advantage/Barriers to Entry
Development
Market Analysis (20 points)
Target Customers
Market Size
Trends
SWOT
Strengths
Weaknesses
Opportunities
Threats
Strategy and Implementation (20 points)
Philosophy
Product Development
Internet Strategy
Marketing Strategy
Sales Strategy
Strategic Alliances
Operations
Goals
Exit Strategy
Sample Solution