● Create a company portfolio overview (4 to 6, single-spaced pages—1” margins) for
your selected public for-profit company.
Describe your company’s purpose (mission, vision, values, and goals).
● Operations: Describe the operations (industry, location, customers, and market
share).
Describe in detail your company’s most profitable
product/service.
● Crisis & Challenges--Past & Present: Identify your company’s top 3 challenges of
the past and/or present.
● Stakeholder Grid: Develop a list of key stakeholders. Identify key stakeholders
profile for one of the past or present crisis or challenges(e.g. fundamental impact,
desired relationship growth, most effective integrated marketing channel to
communicate concerns)
● Press: Summarize seven most recent articles about your selected company.
● Twitter: Samples of current company Twitter feed.
Sample Solution