Guideline: use your own independent research to answer the following questions using the PESTEL analysis that we have talked about this semester;
How would you evaluate Paul Polman's 2010 decision to implement a new marketing strategy based on the Unilever Sustainable Living Plan, What benefits did it offer? What risks and uncertainties did it present? How effective has the implementation of the new marketing strategy been to date? What has it done most effectively? What problems or concerns do you have with the implementation? What actions should the company take now? Which of the three options (double down; Hunker down; Pivot and Refocus) identified at the end of the case would you recommend management take? How would you go about implementing your recommendations? The paper should be 1650 words long
Sample Solution