Based on the competitive and macro environmental factors that impact a business,
as explained in Chapter 3. As a reminder, competitive environmental factors include the rivals, new
competitors, customers, substitute services, and suppliers. Macro environmental factors include laws and
regulations, the economy, technology, demographics, and social values.
For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate
aspects of this company in various ways throughout the course.
Visit the “Hoover’s Company Records” guide accessible in the library. This guide provides an overview of
various public companies in terms of both internal and external factors.
Choose one of the company’s profiled by Hoovers. It is best to choose a company with which you are
already familiar.
Read the guide for your chosen company, paying attention to note factors that relate to the environmental
factors as described in Chapter 3 of the text.
Using this document and your own experience and knowledge of the company, prepare a paper that
describes an example of each of the ten competitive and macroenvironmental factors that form your chosen
company’s overall business environment.
Assignment Checklist:
Define which factors comprise a business’ competitive environment and macroenvironment.
Using research and your own knowledge, describe at least one example of each competitive and
macroenvironmental factor that impacts your chosen company.
Sample Solution