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Competitor Analysis
In your description of the competition, answer the following questions: (i) who are my key competitors? (ii) What is their positioning strategy in my core customer segment relative to my own positioning strategy? (iii) What are their strengths/weaknesses on each of the 4P's? (lc) STEP Analysis What changes do I expect in the social, technological, economic, and political environments that will affect how I do business?
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