summarize the case in the content below:
a. Identify current strategy.
b. Evaluate current performance.
c. Perform external audit (positive and negative factors external to the company).
d. Perform internal audit (positive and negative factors internal to the company).
e. Summarize critical issues.
f. Formulate new or modified strategic alternatives.
g. Develop specific strategic recommendations.
h. Important: Strategic alternatives should respond to critical issues and the specific recommended strategies
presented should be chosen the list of alternatives.
Sample Solution