Prior to beginning work on this discussion, watch the video from your Chairman Stan Sloan after you have logged into the simulation (https://ashford.trisimulation.com/Content/Media/IntroductionClips/Introduction.mp4). What information or detail is important to add to a SWOT analysis in general? How can a complete SWOT help a company succeed? These thoughts should be qualitative and generic - not discussing/providing specific applications of how you may have gleaned competitive advantage (e.g., listing the SWOT components applicable to Hisco).
Sample Solution