Conducting evaluations of media-based health campaigns

Explain the purpose of conducting evaluations of media-based health campaigns. What are the various issues one must consider when developing an evaluation plan for a health campaign? Describe the key aspects of an effective evaluation design. How would one go about measuring media exposure and effects from exposure? How would one analyze those measurements for meaningful evaluation? Summarize the challenges of evaluating health campaigns. Why is it important to evaluate campaigns in terms of cost? How might one go about evaluating campaigns in terms of cost? What are the benefits/limits of this method? In your response posts, build off of others' posts (either original or response posts) to move the discussion fo the topics forward. The best posts are those that demonstrate critical engagement with the material, provide direct links (through in-text citations) to the materials being referenced, and move beyond summary to make connections to your life outside of this class (including other courses' material or your own experiences as a health care professional) your original post should end with a question for your peers to tackle in their response posts.    

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