I'm working on a Marketing test / quiz prep and need an explanation to help me learn.
Explain using a relevant information processing theory why the Sponsored Lens ad will lead consumers to deeper levels of processing than a typical ad (without the feature in Sponsored Lens ads) placed on Snapchat or any other platform. Your answer should explain to what levels of processing will the above ads typically reach and why, and to what levels you think a more typical ad might reach. To make it easy for me to follow your answer, give a one sentence description of what you are considering a typical ad
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