How does pop culture influence consumer behavior in focus on fashion?
Use the definition of Ronald Williams for the pop culture and use a movie as an example of how pop culture influences consumer behavior, for example, sex and the city and why it influences people. Please remember that this is sociology and no marketing class, so do not focus too much on consumer behavior and how it influences the market at all. Try to explain that it influence society because of values and that those values are created in movies. I also need a definition of what consumer behavior is. It's double spaced and in times new roman 12 and use the reader I uploaded here.
Sample Solution