consumer behavior STC vs mobily

consumer behavior STC vs mobily Follow the instruction as per attached to examine two brands and how the brands communicate with consumers both brands are Saudi telecom companies STC https://www.stc.com.sa Mobily https://www.mobily.com.sa/ 3. Final Project – Students (in pairs) will examine two brands and how the brands communicate with consumers. Both brands need to be from the same industry for each group. Both brands can be any brand that is successful in Saudi Arabia and the Middle East. The brands will be communicated to the instructor so there will not be an overlap with other pairs. The project will be based on materials learned in class especially related to chapters 2, 3, 4, and 7. The report should be about 10 pages, Times New Roman font, size 12, 1.5 spacing. Please use proper referencing technique - use the APA style for your in-text references and reference list at the end of your documents. Generally, the report should be in this order: 1) Introduction to report 2) Brand 1 - Introduction of brand 1 (basic info. about brand) - relate topics (*some relevant subtopics from chapter 2) learned in class with brand 1 - relate topics (*some relevant subtopics from chapter 3) learned in class with brand 1 - relate topics (*some relevant subtopics from chapter 4) learned in class with brand 1 - relate topics (*some relevant subtopics from chapter 7) learned in class with brand 1 - conclusion about brand 1 and consumer behavior topics learnt 3) Brand 2 - introduction of brand 2 - relate topics (*some relevant subtopics from chapter 2) learned in class with brand 2 - relate topics (*some relevant subtopics from chapter 3) learned in class with brand 2 - relate topics (*some relevant subtopics from chapter 4) learned in class with brand 2 - relate topics (*some relevant subtopics from chapter 7) learned in class with brand 2 - conclusion about brand 2 and consumer behavior topics learnt 4) Discussion (similarities or differences across both brands) 5) Conclusion of report *An example of a subtopic: In chapter 3, the relevant subtopic can be on the brand personality. Which personality suits your brand (from your point of view or from what other people say)? You need to support it with evidence (if you say it - maybe it is because the advertisement or colour or something made you give that conclusion; if others say it - support with references). Soft copies will be run against anti-plagiarism tool to detect copied materials. Therefore, please summarise points or paraphrase and make sure you reference the sources. Marks will be deducted from those who submitted reports with a lot of similarities with other work (journal article, website info, newspaper article or magazines and other people's work). I. Written Report Rubric DIMENSIONS TRAITS 1 2 3 ORGANISATION Introduction Not clearly stated about the topic Presents the topic but does not engage the reader Clearly presents the topic in informative manner Conclusion Lacks an identifiable conclusion Summarise and repeat what has been said Summarise and offer excellent overview of the topic Logical Flow No logical flow, confusing, choppy Sensible flow but inconsistent Logical and consistent flow Layout Poor labelling of sections, sub- topics, tables and figures Improper and inconsistent labelling Sections, sub- topics, tables and figures are clearly labelled Sentencing Poor sentence connection, long sentences Acceptable sentencing but not clear enough Excellent connection with clear sentences IDEAS Coverage of brands Missing important parts of brands Adequate information about brands Excellent coverage of brand Evidence of support Missing or irrelevant supporting ideas Relevant support of ideas Well supported with relevant details Provision of examples No example given Adequate examples with no connection to the ideas Relevant examples which connect to the ideas Presentation of argument Repetitive or lack of clear point Satisfactory argument Excellent and original argument REFERENCE No reference Available but inadequate, no proper referencing Comprehensive compilation of reference II. Presentation Rubric 1 2 3 Content (3) Fulfills a few requirements of the assignment Fulfills the minimum requirements of the assignment Fulfills most of the requirements Visual presentation (3) Student uses visual aids that in general support text and presentation Student uses visual aids that relate well to text and presentation Student uses visual aids that explain and reinforce excellently text and presentation Organization (2) Lack of sequence of information Acceptable sequence Excellent sequence Elocution (1) Clear pronunciation in some parts of the presentation Clear and correct pronunciation in most parts of the presentation Excellent and precise pronunciation in all parts of the presentation Use of time (1) (15 minutes) Presentation exceeds the time frame but acceptable Good time management Excellent time management and keep an appropriate pace for each point presented