Consumer behaviour audit

Consumer behaviour audit Order Description The subject name is Buyer Behaviour. For this assessment you need to go through 3 pages of text book, I will send you as a attachment. In this assessment you guys have to do a consumer behaviour audit by choosing any products or services. In the bottom i will mention the description of the assessment in detail and the marking criteria as well , i request you to go through the marking criteria and please try to make it simple and if you give any example or data , any picture or graph , so please make sure that will be from the australia. Not from any other country. Word limit is 2500 words but as per my order request make it around 2200 words. -Following is the description and marking criteria: Please refer to the Consumer Behaviour Audit (Table 1.1) on pages 14 to 16 of your text book. The group needs to do a consumer behaviour audit for a specific product or service, covering the following aspects: ? Internal Influences on Consumers ? External Influences on Consumers ? Market segmentation ? Product Positioning ? Pricing ? Distribution ? Promotion. Marking Criteria: • Introduction • Internal and External Influences on consumers • Selection of the target Market • Determination of product positioning • Structuring the elements of Marketing Mix • Report format, referencing and presentation