Create a new consumer focused product. Do not create a charity/non-profit as this will cause challenges
in a later discussion.
Develop a name for your new product. Why does the name support the benefit of the new product? Now,
develop a brand extension for your new product. What branding strategy will you use to name your brand
extension? What is the name of your brand extension?
Using the bases of segmentation, define the target market for your new product and the brand extension.
Sample Solution