Consumer markets

1. What variables might be used to segment these consumer markets? (a) lawn mowers, (b) frozen dinners, (c)
   dry breakfast cereals and (d) soft drinks?
2. What variables might be used to segment these industrial markets? (a) industrial sweepers, (b)
   photocopiers, (c) computerized production control systems, and
   (d) car rental agencies?
3. You may disagree with the estimates of market size given for the rows in the market-product grid in Figure 8-
4. Estimate the market size, and give a brief justification for these market segments: (a) dormitory students, (b)
   day commuters, and (c) people who work in the area

Sample Solution