Topic: Consumers’ attitudes toward mobile-shopping and mobile-shopping behaviour
Background:
The mobile shopping trend is expected to grow worldwide. By 2025, retail mcommerce sales
should more than double to reach $728.28 billion and account for 44.2% of retail ecommerce
sales in the US (Meola, 2022).
Given this emerging trend, it is important for marketers to understand consumers’ mobile
shopping behaviours to better cater to their target customers. Marketers should identify
problems and/or opportunities with this mobile shopping behavioural trend. This will help
online retailers identify and segment their target customers and develop relevant marketing
strategies for those behavioural segments within the population.
In this assessment, you will become a marketing manager to conduct market research and
provide two marketing strategies to influence mobile shopping consumer behaviours
Sample Solution