(Scenario #2) Melody Hadley just returned from a year in Japan as an exchange student. To see her old friends, she is planning a dinner party with a traditional Japanese menu. As she is grocery shopping, she recalls her first experience with sushi—a raw fish delicacy she plans to serve at her party. When her host family first served it to her, she was not sure she would be able to eat it. Nothing in her American upbringing had prepared her to eat raw fish. However, she did not want to offend her hosts, so she smiled bravely and downed the sushi. To her amazement it was delicious, and she now enjoys sushi frequently. She is sure she will have a lot of fun persuading her friends to try it too.
In the short cases that follow, a variety of psychological variables and social influences are operating to influence a consumer's response. Each member of your group completes a post for their assigned scenario (#1 through #4 in the first column corresponds to the numbered scenarios below) and provide the following information:
Identify two relevant psychological variables and briefly explain how each item is illustrated in the case.
Identify two social and/or cultural influences and briefly explain how each item is illustrated in the case.
Sample Solution