The product is cooking alexia (our group in school created for beginner cook)->Cooking Alexa is intended to
help those that need extra assistance in the kitchen. We have designed it so that the consumer can throw in
their desired choice of protein, thawed or frozen, their spices and remaining ingredients into their separate slots
and then choose what you’d like the machine to cook on the digital screen. The machine will then cook the
meal, according to the time frame given.
Our target customer persona is anyone who has a busy and hectic schedule and wants something that is either
ready by the time they come home from work or simple to use. We are also targeting any stay at home parent
or even consumers who are not very fond of cooking as well as beginner cooks that need a little assistance.
You need to write about is " Product features/included benefits based on feedback from potential consumers."
please refer to all the attached files.
In the brief2-mktg353 file, I highlighted yellow that you need to write.
Sample Solution