corporate entrepreneurship and innovation

corporate entrepreneurship and in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation Order Description Select a company you believe to be an example of a corporate entrepreneurship success story or failure. Usin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the Innovation Audit of Tidd & Bessant (2011), conduct an evaluation of the corporate entrepreneurship performance of this company over the last 5 years (approx 2000 words). Within" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in this section you should: • Give an overview of the in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovative performance of the firm over the last 5 years. • If the firm is multi national or multi divisional, justify a focus upon one country and / or division. • Present an in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation audit for that 5 year period by addressin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the followin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing areas: o Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the CE strategy of the firm and how this has responded historically to threats and opportunities. o Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in what sources of in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation the firm has used. o Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the processes the firm has used to scan for in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovative ideas, select the most appropriate ideas and provide resources to develop and implement those ideas. o Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the organizational structure and culture and how it has supported or in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inhibited CE. o Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in how the firm has demonstrated learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing regardin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation performance. Buildin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing upon your in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation audit, design a corporate entrepreneurship change programme for this company (approx 1000 words). This should: • Consider current opportunities and threats and recommend how the firm should address these within" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your country and / or division of focus. • Be written for a senior manager from that firm to act upon. • Build upon relevant sources of evidence such as the result of your in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">innovation audit, approaches used by comparator firms and research from empirical journal articles and reputable onlin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine sources. The total word limit for the coursework is 3000 words. You may exceed the word limit by 10% without penalty. Reports that gain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in higher marks will: • Convin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ince the reader to act. • Provide evidence of readin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing around the topic and show a good understandin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing of the key concepts • Include relevant theory and evidence and reference sources accurately. • Critically discuss different viewpoin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ints with arguments carefully developed and clearly expounded • Show origin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inality of thought • Have good structure and clear presentation