Part 1. Coupons are a popular form of product promotion. Do some research to learn about online coupon fraud and its estimated annual costs to business. Share your findings and include the following: how big online coupon fraud is; what are some of the risks associated with online coupons; what can marketers do minimize risks? Visit the multi-merchant link found in the resources tab. https://www. youtube. com/watch?v=cNxTeU4ytsk.
https: /Awww.sba.gov/blogs/what-consider-you-price-your-products. https:/Awww.sba.gov/blogs/leamn-how-price-effectively.
https: //multichannelmerchant.com/news/ten-tips-for-curtailing-online-coupon-fraud/#_
Part 2. This chapter shared information on product promotion and pricing. How is public relations and marketing connected? What are some of the benefits and drawbacks of this connection to a companies brand?
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