COURSE CODE

COURSE CODE ENT 200 COURSE TITLE Principles of Entrepreneurship Undergraduate Program BBA Winter 2016 Assessment 1 DUE DATE 08.02.2015 11:55pm Submit the report through myCourses INSTRUCTIONS Reports submitted should be in either word or pdf format. ZIPCAR CASE STUDY The Zipcar car case study allows you to closely track the development and evolution of the company’s business model in the very early stages of its life. The case describes the development of Zipcar, a car sharing service located in Boston, but with national ambitions. The case includes the very first version of a financial model for the business, a version that was developed after significantly more research and which served as the basis for funding and actually starting the business; and finally, the case provides data from the first few months of operations which must then be played back against this articulation of the business model to determine how the company is faring. TASK Provide a 2500 word report that analyses the Zipcar case study and evaluates the business from inception of the idea, developing of the business plan through to the financing of the venture. The analysis and evaluation should consider the potential of the venture as well as the progress the team has made this far. Note:- Students are encouraged to use any theoretical concepts and industry examples to offer depth of argument. Embedding alternative perspectives; strategies and processes is encouraged as it would offer coherence and synthesis to the narrative. *A copy of the case study can be retrieved from myCourses ACADEMIC INTEGRITY Any work submitted by a student in this course for academic credit must be the student's own work. If you present, as your own idea, any material copied, paraphrased, or extensively drawn upon, you are plagiarizing—unless you give full citations for your sources. Of course, you may make full use of ideas, arguments and information obtained from books etc. but you must make clear which portion of your paper is not your own and provide a detailed reference to the original source. Assignments which violate Hult’s Honor code may not be revised. In the first instance of plagiarism, the plagiarized assessment will be given a grade of zero and will result in automatic Disciplinary Probation. You may also be required to rewrite the plagiarized assignment for no additional credit. Subsequent violations of the Honor code are assessed on a case by case basis before the Academic Standards Committee and may result in sanctions up to and including dismissal from the program. You are responsible for ensuring that you have read and understood the section entitled “Academic Integrity” in the Student Handbook. If you have any questions about that material, please speak to your instructor. END