Apply your knowledge of operations and workforce planning (analysis, forecasting, and communication) to create a new position. HR managers are often asked to analyze the staffing levels within the organization to make data-driven hiring decisions. This workforce planning analysis enables you to target specific gaps, needs, and goals to create a detailed job description and compensation package to attract and recruit the most qualified candidate.
Scenario
You are the HR manager for a chain of department stores and your CEO has tasked you with determining the need for a new marketing manager position in the online sales department. She has noticed declining sales and lower customer satisfaction ratings which have resulted in decreased motivation in the department. She has asked you to develop a job analysis and job requisition for the new position.
Sample Solution
Job Description:
The Marketing Manager position will be responsible for developing and managing marketing strategies to increase sales and customer satisfaction in the online sales department. This role requires a creative, strategic thinker who is able to develop innovative solutions to maximize market penetration on multiple platforms.
Key Responsibilities:
• Develop effective marketing campaigns designed to reach target audiences across multiple channels including email, social media, and web-based advertising.
• Monitor campaign performance using analytics tools such as Google Analytics or Adobe Analytics.
• Analyze customer feedback data to identify areas of improvement/opportunity within the online department.
• Research industry trends and competitor data in order create dynamic content that meets customers’ needs and interests.
• Work collaboratively with the design team to ensure consistency in branding and messaging across all channels.