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Creating a Sports Franchise: Marketing Strategy for a New Organization
https://youtu.be/zR6s3SWPVkQ?si=3RJqFMlNlORVCdAO https://youtu.be/0QJOkk2D0-4?si=qXT9qMeEGwal0wy2 https://youtu.be/Mco8vBAwOmA?si=tCO1v5s3v_lZ1pe_ In this paper each student will create their own sports franchise with the main focus pertaining to the marketing of the organization. This paper should be 2-4 pages in length and include the following steps.
Who, What and Where is your organization? For example: The name of the organization (team) What is the team’s involvement (football, baseball etc.) Where is the team located?
Who are your biggest fans? Who will your organization focus in on as their fan base? (Target Market)
4 P’s of Marketing, Product, Price, Promotion, Placement. Explain each step pertaining to your organization.
Sponsorships, endorsements and charities supported, to Whom, Where and Why?
Who are your competitors throughout the league are you a small market or large market. (Think Oakland Athletics vs Boston Red Sox)
Create a SWOT analysis for your organization. (Strengths, Weakness’s, Opportunity and Threats).
Creating a Sports Franchise: Marketing Strategy for a New Organization
In the competitive landscape of sports, establishing a strong marketing strategy is essential for a new organization to gain visibility, attract fans, and secure sponsorships. In this paper, we will outline the steps involved in creating a sports franchise, focusing on the marketing aspects to ensure its success in the industry.
1. Organization Overview:
- Name: Phoenix Flames FC
- Involvement: Professional soccer team
- Location: Phoenix, Arizona
2. Target Market:
Phoenix Flames FC will focus on engaging young adults and families in the Greater Phoenix area who are passionate about soccer. By targeting this demographic, the organization aims to build a loyal fan base and create a vibrant community around the team.
3. 4 P's of Marketing:
- Product: Offering an exciting and competitive soccer experience with talented players and engaging matchday events.
- Price: Implementing tiered ticket pricing to accommodate various budget ranges and offering season ticket packages with exclusive benefits.
- Promotion: Utilizing social media campaigns, community events, and partnerships with local businesses to increase brand awareness and attract fans.
- Placement: Securing strategic partnerships with local sports venues and media outlets to ensure visibility and accessibility for fans.
4. Sponsorships and Charities:
Phoenix Flames FC will seek sponsorships from local businesses, sports brands, and community organizations to enhance its brand presence and generate revenue. Endorsements will be sought from professional athletes and influencers to boost credibility. Charitable initiatives will focus on supporting youth sports programs in underserved communities in Phoenix.
5. Competitive Analysis:
Phoenix Flames FC will compete against established soccer teams in the league, positioning itself as a rising contender with a strong fan base and innovative marketing strategies. While initially considered a small-market team compared to larger franchises, Phoenix Flames FC aims to leverage its community engagement to drive growth.
6. SWOT Analysis:
- Strengths: Young and talented roster, strong community engagement, innovative marketing approach.
- Weaknesses: Limited brand recognition initially, competition from established teams.
- Opportunities: Growing fan base in a passionate soccer market, expanding sponsorships and partnerships.
- Threats: Intense competition from other sports franchises, economic fluctuations impacting fan attendance.
In conclusion, establishing a successful sports franchise requires a comprehensive marketing strategy that aligns with the organization's goals and values. By focusing on building a strong fan base, securing sponsorships, and engaging with the community, Phoenix Flames FC seeks to position itself as a competitive and beloved soccer team in the vibrant sports landscape of Phoenix, Arizona.