Write a five to six (5-6) page paper in which you:
Choose a country into which the company you selected may expand. Provide your rationale for selecting the company and country you chose. Note: Ensure that the country you chose is not currently doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).
Develop a brief profile of the country that you have chosen. The summary should include:
Geographic and historical data regarding international business
Political and legal environment for conducting international business
Business customs and practices
Economic environment
Note: Refer to the following resource to complete this criterion of the assignment:
A Basic Guide to Exporting Contents
(http://export.gov/basicguide/eg_main_017244.asp) Scroll down to find A Basic Guide to Exporting Contents
Ascertain the possibility and feasibility of integrating e-commerce into the company’s offering. Your research should include:
Impact of regional and global trade integration
Potential volume of trade
The marketing mix components
Key cultural dimensions affecting marketing operations
Analyze the key reasons why entering the market in the country that you have chosen is justified. Include your research and analysis from Criteria 2 and 3 of this assignment to support the response.
Use at least six (6) academic resources in this assignment.
Sample Solution